Top 5 Engaging Topics to Blog About — And Why They Work

Every writer has felt the blank-page blues. And every writer has learned to dread them.

But when your team is on a deadline, nobody has time to cower in front of an empty Word document. That’s why it pays to have a content creation cheat sheet — a list of blog post topics that can get everyone started or kickstart the old creativity. 

There are a lot of super practical reasons for this. My favorite, though, is the fact that having a topic means you’re not looking at an empty page anymore.

Take that, writer’s block!

Let’s take a look at some of the top blog post ideas for enterprises and how to put them to work.

5 Blog Topic Ideas To Try

In my opinion, the secret to successful content marketing is having fun. 

I know that’s not the most practical advice, especially across enterprise-level teams, but hear me out: If you can find a way to enjoy what you’re doing, it gets much easier. Every reader will feel the difference — which means your bottom line will, too.

So, how do you ensure your team runs a successful blog? Start them off with successful blogging ideas, of course!

There are tons of ways to do that, but I stand by the “category” method. Instead of listing one idea at a time, you focus on broad groups so writers have the freedom to choose topics that align with their expertise, comfort level and creativity. This also makes it easier to ensure you’re covering a variety of subjects without repeating yourself.

Here are a few blog topics to get you started:

No. 1: Technology 

AI in Your Industry

Artificial intelligence isn’t going anywhere. Even if you’re not using it, you can get plenty of value from blogging about it. Think about 2 main angles:

• What people are talking about: Like any popular topic, AI has already generated a lot of buzz. Join in the conversation by sharing your company’s insights on the tech.
• What people aren’t talking about yet: Think about overlooked angles or unaddressed perspectives to create fresh, engaging content and start new conversations.

(Want to see a blog all about AI topics? Check it out!)

Systems and Software

What platforms, tools and other tech solutions are a big deal in your industry? What are the benefits, pain points and little-known hacks?

There’s value in sharing your insights as an enterprise-level user. Your readers are either using the systems themselves (if you’re B2B) or want to know how you’re using tech to give them what they want (if you’re B2C) — so think about your audience as you write.

Cybersecurity

You don’t have to be a cybersecurity company to jump into this tech topic idea. All you have to do is share a valuable insight or two based on your perspective. For example, if you’re a vehicle manufacturer, you might talk about how your app securely connects users to their cars; if you’re in consumer products, you could discuss online shopping safety tips.

No. 2: Thought Leadership 

Expert Insights

A successful blog must create value for every reader — but what counts as valuable content? For most audiences (and search engines), it’s all about helpful, relevant info delivered with authority. 

That’s where your expertise comes in. Leverage your entire company’s knowledge to share tips, advice, ideas or insights no one else can match.

Fresh Perspectives

Anyone in SEO services will tell you that it pays to talk about what everyone else is talking about — and, more importantly, what everyone is searching for. But search engines also reward unique perspectives, so consider telling stories that aren’t out there yet. A new angle on a specific topic might be enough to win your readers’ attention.

Questions and Conversations

You don’t need to have all the answers. Sometimes, it’s enough to ask thoughtful questions that get your audience thinking — and, if you’re lucky, talking (usually on your social media). Just don’t make promises you can’t keep; for example, a technology company writing a blog post called “The End of Identity Theft” to discuss unanswered questions would probably be accused of clickbait.

No. 3: Industry Content

Latest Trends

Trends almost always make for engaging content because there’s so much to talk about:

• Why is this thing so popular in the first place?
• What is it doing to the industry overall?
• How can enterprises take advantage of it?
• What does this mean for your customers?

Relevant News

If you need a quick blog post idea, think about covering news that matters to your readers. Don’t try to become a news outlet, though; stick to your blog niche and discuss events through your company’s lens.

Cross-Industry Topics

Sometimes, you can get a lot of mileage out of stuff that’s happening outside your circle — especially if one particular topic has cross-industry relevance. (Hint: This is also a great opportunity to write a guest post for another company’s blog and have them do the same for you.)

Think about it: Your audience isn’t shopping or working with just one kind of business. Show them that you see them as more than just your customers by addressing stuff that matters beyond their relationship with you.

No. 4: How-To Tips 

Product Content

Remember, blog ideas can be sales opportunities, too — and product content is a perfect example. Highlight a feature, show readers how to use a new offering or compare your product with others on the market.

Problems/Solutions

Think about why your customers come to you in the first place. What problem are they trying to solve?

Now, obviously, you are the answer — but not every blog topic idea should be about you. Sometimes, it’s smart to think about related problems so you can expertly offer solutions. That way, you create value for readers without them having to buy anything, which proves that you’re focused on supporting them beyond your upfront offerings.

Best Practices

Let’s say you’re in the content marketing business. Topics like “best blog ideas” give you a chance to show off your expertise in this area while addressing readers’ pain points. The great part is that you already know all the best practices, so your team can write a great post without breaking a sweat.

No. 5: Company Content

Employee Spotlights

This kind of content isn’t SEO-driven, but it does help build trust with your audience by showing that you put time, thought and effort into celebrating your people. Plus, “everyday life” or “personal story” blogs help readers see you as more than an enterprise; you’re a team of real people who care about their coworkers.

Success Stories

This is your chance to do a little bragging. Work with satisfied customers to create case studies celebrating their success and tipping the hat to your enterprise along the way.

Behind-the-Scenes Content

This content idea is great because it’s what I call “subtly sales-y.” Readers like getting a backstage look at how you work your magic — and along the way, they’re learning about your expertise, reliability, attention to detail and more. 

How To Choose Blog Topics

Coming up with blog topics is one thing. Choosing between them is another.

The secret is to save your analysis for after the brainstorming session. You don’t want to stifle your team’s creativity by asking them to think about everything that could possibly be wrong with their ideas. Plus, even if a topic doesn’t work perfectly, it could inspire something else — like a social media campaign or a future content strategy.

But once the ideas are on paper and it’s time to pick your path, it’s time to consider:

• Keyword research: Do a little digging to determine which ideas align with popular search queries.
• Blog strategy: Whether you’re just starting to develop your strategy or are hoping to perfect it, you don’t want to pursue ideas that throw off your groove.
• Existing content: Think about what you’ve covered recently, what content you should revisit and where topic gaps might exist.
• Intent: Remember, your blog content has a job to do; ask yourself what you want the reader to do and if the topic pushes them toward that desired outcome.
• Value: If you want good SERP rankings, you need to create value with your content — so review every idea from your audience’s perspective and ask what they’re getting out of the bargain.
• Platforms: Use the right tools for the job — like brainstorming blog hooks with ChatGPT, doing keyword research with Ahrefs or managing your strategy with the Brafton Content Marketing Platform.

Why Blogs and Blog Ideas Matter

Why does your enterprise need a blog, anyway? 

The thing about blogs is that they check a whole lot of content marketing boxes, from SEO value and lead generation to customer communication and thought leadership. That means a single blog post addresses multiple items on your to-do list.

There’s just one problem: Your team has to do it right.

Your blog is a reflection of your enterprise’s values — and when customers click, they’re judging you on more than just your topic ideas. It’s not just about structuring your blog posts effectively or mastering visual design; your teams also have to think about accessibility, functionality, user-friendliness, engagement and everything else that determines whether people stay on your page. 

Plus, you can’t just throw this stuff at the wall and hope it looks like a Van Gogh. Your production and strategy teams must set goals based on data-driven metrics — and just as importantly, they have to actively track and analyze KPIs. That’s why a good blog can change over time, keeping up with what works, what doesn’t and what you’ve learned.

But that will all come later. Right now, all you have to do is choose some engaging content ideas and start telling your enterprise’s story.

So go forth and blog!