A recent HubSpot study discovered that 68% of marketing leaders reported positive benefits from using artificial intelligence tools. With AI revolutionizing the way businesses approach SEO, it’s no surprise that many are eager to explore its potential. Are you ready to jump in and learn about the top AI tools for website SEO (search engine…
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When a potential customer is choosing between your brand and your competitors, what information are they using to make that choice? They might decide based on review scores or price, but that’s not all. Your brand’s values — the principles you stand for — can push buyers into making a decision. Research finds that 82%…
A marketing plan is the GPS of your business strategy — it keeps you on course, shows you the best routes and helps you avoid costly wrong turns. It’s your ultimate game plan, spelling out your marketing goals, the strategies to crush them and the resources to make it all happen. But let’s be real…
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Search engine optimization is an $80 billion industry. Are you getting your money’s worth from your SEO content writing efforts? SEO writing requires analytics proficiency and high-quality copy skills. It’s the convergence of data science and art, blending content creation with effective SEO techniques. So how do you do it right? How can you please…
In 1996, Bill Gates wrote a simple phrase that has been used (and over-used) by digital marketers ever since: Content is king. He was right. Content is a crucial part of basically every online activity today. An entirely new branch of marketing was born thanks to the proliferation of the internet, and its importance to…
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When you’re picking the medium for your next big marketing campaign, video content is always on the table. This is true whether you’re operating in the business-to-consumer (B2C) or business-to-business (B2B) space, and no matter the size of your organization. Video marketing is versatile enough to fit any needs you might impose upon it. Once…
There are rumblings about how artificial intelligence — particularly Gen AI and Google’s AI Overviews (AIO) — will impact search engine optimization. Will it ultimately help or hurt? How should you prepare for the shift, if at all? And when should you start? Just the idea of an entire set of practices that you, your…
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Why accessibility compliance matters While you should advocate for creating a digital experience that’s inclusive and welcoming to everyone because it’s the right thing to do, failing to comply could soon leave you facing a fine. To comply, organisations must meet WCAG 2.1 AA standards, publish an accessibility statement, and conduct regular accessibility audits. Compliance…
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What if you could get direct insights on improving your content from Google? Good news—you can. By using Google Gemini for SEO purposes, there’s a way to identify why your content isn’t ranking and learn how to make it better than your competitors. With countless factors influencing Google’s rankings—and limited transparency about their algorithms—it’s no…
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With Utah’s growing reputation as a “Silicon Slopes” tech hub alternative to California, the number of technology companies in the state has skyrocketed. Cities such as Lehi and Salt Lake City are home to over 1,000 smaller startups and giants like Adobe, Microsoft, and Oracle. This vast e-commerce ecosystem means countless regional businesses need to…
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