To the chagrin of many users who rely on Google Analytics for valuable insights into their website’s performance, Google Analytics 4 (GA4) doesn’t have the same fan-favorite “Views” feature that Universal Analytics (UA) has. This change has left some wondering how to achieve the same level of detailed analysis and user interaction tracking they were…
For context, NASA estimates that there are 250 billion stars in the Milky Way galaxy. The scale of the internet is best described as cosmic. For both large enterprises and small businesses, the internet’s vastness presents opportunities and challenges in attracting organic traffic. If the internet is its own universe, Google is its most prolific…
Are Duplicate Images Bad for SEO? Duplicate images are not necessarily bad for SEO as long as you follow best practices and don’t overuse them. If you don’t apply those best practices, search engine bots could perceive your site as having duplicate content, which hurts your rankings. Whenever practical, use original images on your site….
Lots of big announcements and news stories broke at the top of 2025, many of which were AI-related. If these revelations are indicative of the year to come, we could see large leaps forward in artificial intelligence in general and, subsequently, popular tools. Many of the items in this month’s round-up are large-scale, so it…
Read More “AI in Marketing: A January Round-Up and Rundown” »
Blogging: What started as a fun way to share our lives and adventures with close friends and family in the 2000s has now morphed into a content marketing juggernaut. This article will show you how we at Brafton work to maintain our successful blog and give you some tips to create your own high-quality content….
Read More “What Makes a Successful Blog Stand Out? Tips & Examples” »
Attracting more traffic to your company’s website, and to your digital resources in general, is a common digital marketing goal. All the materials you’ve worked so hard to build won’t do you any good unless people are actively looking at them. To get serious about digital marketing and drive traffic numbers up, you need to…
You read that right: 80% of companies fail to benefit from AI tools — but it’s not for the reason you might be thinking. No, it’s not that the available AI tools aren’t useful, but not all employees fully trust them. This means they’re changing or holding back in their interactions with the technology. Here,…
Read More “This Study Says Companies Aren’t Benefitting From AI — Here’s Why” »
I’m not ashamed to admit I’m a fan of Reddit. Yes, it has its fair share of problems — as does any social media platform — but it’s unique in a big way. Before I expound on that, here’s a figure that may surprise you: Reddit has about 97 million daily active users (shoutout to…
Read More “Here’s Why You Should Search Your Brand Name in Online Forums” »
What’s unconventional, creative and pulls from trends in pop culture? While this could describe the latest street fashion or drinking bone broth for breakfast, we’re talking about guerilla marketing. Not familiar with how this advertising format relates to your existing marketing strategy or how to come up with ideas for execution? Don’t sweat it! We’ve…
Read More “4 Guerilla Marketing Ideas To Capture Audience Attention” »
The United States Copyright Office (USCO) receives a legion of copyright requests annually. Since generative artificial intelligence entered the scene, the office has seen increasing requests to copyright AI-generated or AI-assisted creative works. A recent report concludes that copyrightability depends on the extent of AI or human involvement in the creative process and finished product….
Read More “Can AI Work Be Copyrighted? The USCO Has an Answer” »
