Category: Content Marketing

The EAA: A Quick Summary The primary goal of the European Accessibility Act is to remove more barriers for the (largely underserved) market of around 101 million people with disabilities in the EU. From a digital perspective, core areas of impact include websites, mobile applications, customer support, and e-commerce platforms. The EAA applies to any…

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The EAA and marketing  Before we dive into the business cases, here’s a quick summary of how the EAA provides a marketable opportunity.  Enhanced SEO: Search engines prioritise user-friendly websites, and accessibility improvements go hand-in-hand with SEO best practices. By making content accessible to all users, you can improve SERP visibility, driving more traffic from…

Read More “What your competitors don’t want you to know about accessibility” »

Google Ads headlines are made to be seen. That’s why they appear above their organic-ranking counterparts in Google’s SERP results. If you’re running a strategic ad campaign and you’re not getting the clicks you want or need, the fastest diagnosis is in the headline.  Like everything under the digital marketing sun, the trick to making…

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Interest in renewable energy is booming, and that’s great news for anyone in the business of selling solar solutions. The technology behind solar panels is better than ever, and environmental awareness is at an all-time high. This has created a perfect storm of surging demand for solar energy systems that seems to grow by the…

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A new alliance is on the horizon — and it’s between Google and Honeywell. Specifically, Honeywell is looking to Google’s Gemini AI to help streamline and automate industrial processes to chop, chop, chop project times and enable greater knowledge-sharing capabilities amidst an enduring, sector-wide talent shortage. Both companies are leaders in their respective industries, so…

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Social media is part of a well-balanced digital marketing strategy — a part that’s versatile and potentially highly effective. While not every company will have use for every social media platform, there’s a good chance that a given business can make use of at least one social network. With that said, it can be unwise…

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Spend a little time on the Brafton.com blog, and you’re sure to find our experts talking at length about marketing plans, marketing strategies, marketing management and even marketing frameworks. We think about marketing day in and day out. We chat about it in the break room, discussing everything from social media marketing trends to international…

Read More “Beginner’s Guide to Developing a Marketing Program (Infographic)” »

Move over Google, there’s a new search-iff in town. Terrible wordplay. Just terrible. But it’s true! At the end of October 2024, the folks over at OpenAI announced their brand-new feature for ChatGPT, intuitively called ChatGPT search. With claims of delivering fast and timely answers to even your most involved questions — plus links to…

Read More “ChatGPT Search: Cool Tool or Foolish Feature?” »

Looking to get the most out of your Google Ads? It’s often not enough to put money behind your ads and hope they reach the right people — you must test different variations to see what resonates with your audience. And to do that, you need the right tools. How can you find the most…

Read More “Top 10 Google Ads Copy Testing Tools” »

Where would society be if LEGO didn’t come in pre-defined sets with detailed instruction booklets or if that little IKEA blob mascot wasn’t there to show you how to assemble your new furniture? In complete disarray, I imagine! Only the smartest of the smart or most creative of the bunch could conceive truly astounding LEGO…

Read More “What Is an AI Framework?” »