Where would society be if LEGO didn’t come in pre-defined sets with detailed instruction booklets or if that little IKEA blob mascot wasn’t there to show you how to assemble your new furniture? In complete disarray, I imagine! Only the smartest of the smart or most creative of the bunch could conceive truly astounding LEGO…
Wondering if you need online reputation marketing? The answer is probably yes — even if you feel you have a great digital presence. This form of advertising uses a company’s online reputation to promote its brand through positive reviews, testimonials and other brand assets. While similar, it’s not the same as reputation management. Reputation management…
Wayback Machine is a non-profit digital archive on the World Wide Web dating back to 1996. Since its inception, it has documented over 916 billion digitized assets, such as books, web pages, audio files and software applications. This extensive library allows marketers, researchers and the general public to view online archives as they used to…
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Figuring out how to get free backlinks gives you an advantage in search engine optimization (SEO). That’s because having lots of high-quality backlinks is still a factor Google and other search engines use to evaluate and rank pages. If you haven’t discovered the tricks of the trade yet, we’re going to help you out. Find…
4. Not Enough Page Content for Search Optimization Some Shopify store owners limit product descriptions to the bare minimum: name, image, price, and size. That’s not enough for a good customer experience, and it doesn’t give you enough eCommerce content to work with for SEO. At the very least, you need a paragraph to describe…
How Many Backlinks Should I Have? According to SEO experts, you should aim to have 40-50 backlinks to your site’s homepage and up to 100 on your subpages. In general, you shouldn’t try to go too high above those figures, as it can make it appear that you’re using unethical practices for link-building. Bear in…
5. Technical SEO and Content Updates Good SEO has a lot in common with pest control services. Emergency treatments to eliminate bugs are more effective when customers follow an ongoing maintenance program. In the same way, your website benefits from regular SEO “checkups,” including: Updating your most popular content pieces Tracking website metrics to achieve…
Google has various tools to help with digital marketing, and it can be hard to understand the differences and details of each. For example, is Google Analytics free, or do you have to pay for some features? Over 44 million sites have used the platform, which means it must be worth investigating. Get a quick…
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4 Advantages of Using an SEO Agency The benefits of outsourcing SEO may surprise you, especially in terms of customizability and cost. 1. Wide Range of SEO Expertise SEO agencies have a whole team of search optimization professionals. Some specialize in specific areas, such as: Google Analytics Content creation, editing, and article management Link building…
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4. Verify You’re the Business Owner The next step is to prove to Google that your business is real. There are several options for verification: Phone call or text message: Google sends a text to your phone or calls you with a code. Email: Google sends a code to your registered email address. Live chat:…
