While Facebook may not be looked at as new and exciting, it’s reigned supreme in numbers and longevity for years. In fact, this platform had the largest global reach, with 3.07 billion monthly active users worldwide. To put this number in perspective, YouTube had 2.5 billion users and other top apps like Instagram (2 billion), WhatsApp (2 billion) and TikTok (1.58 billion) followed close behind.
You may focus on other platforms that grab attention with video or graphics or participate in trends that can get you in front of young customers, but there’s no denying that Facebook followers are critical for business growth.
How can you take advantage of this durable platform to boost your followers and brand awareness? We’re covering tips and tricks in this guide, so put on your blue light glasses, roll up your sleeves and get ready to become reacquainted with Meta’s leading lady.
Top Tips for Getting Facebook Followers
Facebook followers are a ripe group of potential customers. While not every person engaging with your account will buy from you, this audience has already taken an important initial step: they’ve chosen to follow your page. Now, you can directly inform them about your products, services, promotions and news, all by posting on your account.
The platform acts as a pipeline between you and your customers, helping you increase visibility, provide social proof and market your brand. But this doesn’t just happen by chance. You must put in the effort to reap the benefits. Here’s how to get more followers on Facebook:
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Be More Active
Consistency is key to growing your Facebook following. Post regularly, respond to comments, and engage with your audience through polls, questions or live videos. While this takes more time and energy, it’s worth it to see your followers grow. People want to engage with an account that returns the favor — especially in intentional and on-brand ways. This could mean taking 30 minutes a day to designate to answer your direct messages or comment on your followers’ posts. When it comes to being active, even a little bit can go a long way.
Optimize Your Profile
People notice when you go the extra mile on your account, so ensure it’s professional and visually appealing. Make sure your social media handle represents your company well, use a high-quality profile picture, create a compelling bio and include links to your website or other social media platforms. It’s also important to have a mobile-first mentality when reorganizing your account. This is because, while people do use the desktop version, many Facebook users access the platform via a mobile device.
Create Engaging Content
Your profile is just the start; you also need to put out interesting and engaging content your audience will want to read. Ultimately, high-quality, shareable posts are crucial for organic growth. Share a mix of materials, including images, videos, and infographics, and keep your tone conversational. Also, user-generated content that’s — like the name suggests — created by users does really well on Facebook. This type of content could be images, product photos, videos and customer reviews, and it tends to be more engaging than other posts.
Leverage Facebook Ads
Facebook Ads are paid advertising placements that help you reach audiences with specific demographics, interests, behaviors and locations. You can use Facebook Ads to promote your products or services and get in front of more people than a traditional post would. With a relatively small budget, you can reach a broader audience and drive more traffic to your page.
Utilize Analytics To Track Performance
Facebook’s Insights tool is a goldmine for understanding what works and what doesn’t. Analyze metrics like post reach, engagement rate and follower demographics to refine your content strategy. Dive deeper into metrics such as click-through rates (CTR), conversion rates and audience retention to assess ad performance and content effectiveness. Use these insights to experiment with different formats, posting times and targeting strategies to continuously optimize your campaigns for the best results. Additionally, leverage A/B testing to compare variations of ads and posts, ensuring your strategy evolves based on data-driven decisions.
Engaging With Your Facebook Audience
While posting content your audience loves to look at and read is beneficial for retention and growth, putting out shareable content takes engagement one step further. These types of posts help your page reach people outside of your follower list and build a vibrant community that keeps them coming back again and again. To accomplish this, focus on crafting posts that spark conversations, such as polls, questions or giveaways, and pair them with eye-catching and relevant visuals or videos.
Shareable content encourages followers to spread your message to their own networks, doing a lot of the outreach work for you. One way to boost your posts is by using hashtags strategically to make your posts discoverable to a wider audience. Relevant and trending hashtags can help your content appear in searches and connect with users interested in your niche. For example, #FacebookMarketing or #GrowingYourFollowing2025.
Another way to boost engagement is through badges and Facebook’s Top Fan feature, giving page followers an extra incentive to comment and share your posts. Acknowledging the users who spend active time on your account can turn them into long-term customers or brand advocates.
Using Facebook Pages
Take full advantage of your Facebook Page by leveraging it to build authority and foster meaningful connections within your niche. Joining a Facebook group relevant to your industry allows you to engage with a highly targeted audience while representing your business or brand. Here’s how you can maximize this strategy:
- Join relevant groups with your Page: Instead of participating as an individual, join a Facebook group that aligns with your business niche using your Page when able. This reinforces your brand identity and ensures that every interaction helps establish your presence as an authority in the field.
- Share valuable Facebook insights: Use your expertise to add value to group discussions. Provide well-thought-out answers, share industry updates and offer actionable tips that members can benefit from. This positions your Page as a go-to resource for information, encouraging trust and engagement.
- Engage in discussions: Participate actively by responding to questions, commenting on posts and reacting to others’ content. Thoughtful Facebook engagement not only highlights your knowledge but also fosters a sense of community, helping build relationships with potential followers or customers.
- Post content from your Page: Contribute unique, high-quality content directly to the group. Share blog posts, infographics, videos or other resources that address common pain points or offer solutions tailored to the group’s interests. Ensure the content is helpful rather than promotional to avoid coming across as spammy.
The Role of Facebook Features
Like other social media platforms, Facebook is equipped with tons of useful tools you can use to create content and digitally communicate with your followers. By utilizing these resources, you can appease the Facebook algorithm while still maintaining a positive relationship with your audience.
Here’s a breakdown of the most common Facebook features and how you can use them for follower growth:
Facebook Stories
Use Facebook Stories to share quick, engaging content that highlights behind-the-scenes moments, product updates or time-sensitive promotions. Their 24-hour lifespan creates a sense of urgency, encouraging followers to check in regularly and stay engaged with your brand.
Even though these stories won’t live on your feed indefinitely, it’s still important to use high-quality images or videos and fonts that stick out and are readable. Also, remain consistent by using your brand colors, tone and voice so everyone who sees it will know right away that it’s your content.
Facebook Reels
Leverage Facebook Reels to create short, captivating videos that resonate with your audience. Reels are perfect for showcasing products, sharing tips or hopping on trending challenges, helping you expand your reach and attract new followers.
For the best results, keep your Reels concise and to the point — about 15 to 30 seconds. And because people have such short attention spans, try to hook them with a strong intro in the first three or so seconds.
Facebook Live
Go live to connect with your audience in real time. Use Facebook Live to host Q&A sessions, launch new products or give a virtual tour of your business. Live videos foster direct interaction, building trust and deepening relationships with your followers.
Before going live, it’s important to have a plan of attack. Define your goal and stick with it so the session is helpful to whoever watches. Are you educating, promoting or entertaining? Whatever your mission is, make sure it’s identified before clicking the Live button. Also, use this time to respond to questions and comments, as this is the unique element about Facebook Live’s setup.
Facebook Ads
To get started with Facebook Ads, define your objective for the ad, like increasing website traffic, boosting sales or seeing follower growth. Choose the right format to meet your goals — carousel ads work great for showcasing multiple products while a video ad helps tell a story. Make your Facebook ad stand out by using eye-catching visuals, compelling copy and a clear call to action that encourages viewers to take the next step. For example, “Shop Now,” “Learn More” or “Sign Up Today.”
With consistent testing and optimization, Facebook can be a place where you engage with genuine followers and see real business results. Just ensure what you post is intentional and makes sense to your brand, even if it’s participating in a fun trend or sharing a goofy team photo.
Ultimately, consistency is key for Facebook marketing, and it can really pay off for companies willing to put in the extra work.
