In a recent survey of industry professionals, a whopping 87% said content marketing was moderately to extremely effective. At the same time, many businesses believe their content strategy could be even better. The survey cited the “lack of clear goals,” “lack of budget,” and “lack of resources” as major obstacles. This guide can help you overcome those challenges. Build effective, high-quality online marketing on a budget by learning how to repurpose content effectively.
How Do You Repurpose Content?
When done right, repurposing old content means using existing content in a new, unique, or creative way. A single piece of content can inspire or generate a half dozen more pieces.
Think of it like Thanksgiving leftovers. With a little inspiration, you can turn leftover turkey into a mouthwatering Monte Cristo sandwich, a hearty chili, or bold enchiladas. You’re not just saving time and grocery money — you’re turning one great dish into several new and exciting meals.
Repurposing content works the same way. By creatively reusing your website’s assets, you can save resources while producing fresh, high-quality material that continues to deliver value.
What Is an Example of Repurposing Content?
Here’s an example of how easy it is to turn blogs into attention-grabbing social media posts. The following snippets are taken mostly word-for-word from the original article “Benefits of Blogging” and make awesome social media posts:
- “People buy from companies they trust. One of the biggest benefits of blogging? Increasing the brand authority that leads to consumer trust and loyalty.”
- “More traffic increases the chances of getting leads, and who doesn’t want leads that they can convert to customers? As you see how new visitors interact with your blogs, you can streamline your conversion process and sales funnel.”
- “B2B companies that blog more generate 67% more leads than those not blogging frequently. Companies that blog consistently receive up to 97% more links to their website.”
Creating these posts takes just a few minutes. Investing in content for your business can strengthen multiple marketing channels, from Facebook to YouTube, with minimal effort.
What Are the Best Ways To Repurpose Content?
Well-written content is like a hardwood floor: valuable, versatile, long-lasting, and irresistible. With a little effort, it shines anywhere and anytime. Here are some of our favorite ways to transform web pages and blog articles.
1. Blogs → Knowledge Center
Some blog articles just have that special sauce that clicks. You know the ones. They rank well, drive major traffic to your site, and generate conversions. These are called pillar pieces. With a few minor tweaks, you can transform a 1,000-word blog post into a 1,500-word website fixture that draws in even more views.
If you don’t have one already, it’s time to create a new “Resources,” “[Industry] Academy,” or “Knowledge Center” section for your site. This is the perfect place to feature popular articles that your target customers will find useful, such as how-to articles.
We like how Bruce puts a “Where To Start” section front and center for hardwood flooring. Former blog articles now live as “Advice,” featuring helpful topics like “Solid vs. Engineered Hardwood” and “How To Clean Hardwood.”
2. Buyer’s Guide → Blogs
The blog-to-ultimate-guide superhighway runs both ways. You can also turn a large buyer’s guide into four or five individual blog posts. The key is to identify the main points of the article and then expand on each section.
Not sure what we mean? Check out this example of repurposing content using Consumer Report’s “SUV Buying Guide” as a starting point. Here are the main headings of the article, along with our notes on turning each one into a separate blog:
- SUV Types: This can spin off into “What Type of SUV Is Right for My Family?” or “What Are the Most Affordable SUVs?”
- Subcompact, Midsized, and Large SUVs: Each subheading can become an article like “What Are the Pros and Cons of Subcompact SUVs?” or “Are Large SUVs Worth It?”
- Factors to consider: This section makes an easy standalone article like “What Should You Look for in an SUV?” or “10 Safety Features Every New SUV Should Have.”
- 2WD vs. AWD vs. 4WD: This subheading practically writes itself as a standalone article.
- New Versus Used SUV: This section could easily become an article called “Pros and Cons of Buying a Pre-Owned SUV” or “How Long Do Used SUVs Last?”
These larger buyer’s guides often only have space to cover main points sparingly. That provides an opportunity to link out to side articles that cover the same topics in greater detail.
3. Videos
Did you know that most Americans watch YouTube for nearly an hour a day? Video content is engaging, audience-friendly, and easy to understand.
The only problem is that writing video scripts is difficult — or is it? When you already have a comprehensive blog article on a topic, turning it into a video script is relatively easy. You keep the ideas intact but tweak the wording to sound more conversational and natural, like someone speaking instead of reading an article.
Time for a short example. Here’s a paragraph from one of our blogs called “How Many Backlinks Per Month Should You Add?”: “Setting monthly backlink targets is a good thing, but don’t use arbitrary numbers to measure success. Quality backlinks are valuable whether you manage to score five or 50.”
In a YouTube video, we’d say the same thing like this:
“Are we saying you shouldn’t have backlink targets? No. You absolutely should. You want to see those backlink numbers going up every month.
Every backlink is a chance to get new customers and sell more products. The point is that there’s no ‘right’ number of backlinks to aim for.
Did you get five this month? Awesome. Shoot for seven next month.
Maybe 20 is normal for you. So, try getting 25. As long as the arrow is going up, you’re good.”
Videos are insanely popular, making this one of the most valuable ways to repurpose old content. It probably doesn’t hurt that Google owns YouTube (wink).
4. Infographics
Speaking of backlinks, do you want to know a secret to attracting loads of passive links to your content? Create an infographic. Seriously, other websites love linking to infographics that have statistics and pro tips.
To create an infographic from an existing blog article, you need a few things first:
- The Right Content: How-to blogs, buyer’s guides, and statistical reviews (e.g., “2025 Home Insurance Statistics” or “State of Cybersecurity in 2025”) are great data sources.
- Graphics Tools: Adobe Illustrator is the pro version, but Canva, VistaCreate, Adobe Express, and Pixlr work great on a budget.
- An Artistic Side: Templates do part of the work, but you still need to select graphics that look good and transition from one point to the next.
Think of infographics as bite-sized summaries of your blogs — easy to digest and perfect for sharing. They condense valuable information into an eye-catching, shareable format that keeps readers coming back for more.
